SWEATERS INFLUENCER CAMPAIGN
The concept for each shoot centers around capturing the essence of three distinct personas—Western, City, and Coastal—to highlight the versatility of our Soft Embrace Sweater Collection.
Objectives
Usage
Results
The objective of this campaign was to develop social content that maintains relatability while aligning with our high-resolution branded aesthetic.
The secondary objective was to produce content for their channels suitable for whitelisting, enabling budget efficiencies.
GUESS Social Channels, Organic + Paid
CTV
LED Screens in all US + CA Retail Stores
guess.com
Impressions: 1M
Total Revenue: $323k+
Average ROAS: 6.5
Western persona
City persona
Coastal persona
Whitelisting Content
Captured on set by my team for our creators to post on their channels, allowing us to whitelist.